KT Korea Institute of Economics and Management 3, said an internal 3763 for the Korean smartphone users aged 13-69 survey results showed that 34.6% of iPhone users said that the replacement phone will select the Samsung Galaxy series phones. Galaxy user to answer the next time people will buy the iPhone, only 16.3%.
In addition, Apple's mobile phone users said they would continue to use the company's products accounted for 46.9% of the people, while the Samsung Galaxy users there are 65.4% of people said they would continue to use the Samsung mobile phones. This result reflects the brand loyalty of Apple users as before
But KT Economic Management Research Institute, said that it can not assert iPhone market share will decrease, while the Galaxy's market share will increase. Currently Galaxy smartphone users significantly more than iPhone users, so the iPhone's market share but there is room for improvement.
The Institute also analyzed that the perspective from the iPhone, but this is from Galaxy users the opportunity to attract new users. Galaxy user indeed increased rapidly, but from the Galaxy mobile phone users also use other while increasing
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