Showing posts with label luxury good. Show all posts
Showing posts with label luxury good. Show all posts

Saturday, April 20, 2013

Luxury phone is priced over $ 300,000


Luxury mobile phone instead of watch

In 2005, 25-year-old Frenchman Thomas Prussian Waterford (Thomas Pruvot), catch a plane to Hong Kong. A long flight, his cell phone continued to shut down, but he often need to see the time. Therefore, he had the idea of ​​the design of a "ultimate accessory".

With a childhood friend, Prussian Water envisioned a luxury good phone, combined with modern technology and rolling centuries of Swiss timekeeping technology. They then founded a company called Celsius X VI II of the development limited edition titanium and sapphire mobile phones, and integrates complex mechanical watch technology. The price of this phone up to 250,000 euros (about $ 329,000).

As consumers increasingly rely on mobile phones to view the time, and the watch has become a status symbol, the the Ruishi Heuer and Ulysse Nardin and other famous brands launched high-tech products. Celsius want to make the phone completely mechanical power, so as to solve the problem of limited battery life. Edu Adelaide Merlin (Edouard Meylan), Celsius another co-founder, said: "The mobile phone has become the ultimate accessory our products is the 21st century pocket watch."